
As I was browsing headlines the other day, this title at LiveScience.com caught my attention:
“A Politician’s Name & Face: Why a Good Match May Win Votes”
How does someone’s name match their face, I wondered?
As it turns out, studies show that people tend to think:
- Names with “rounder-sounding” vowels such as “u” and “o,” that are pronounced with rounded lips, go better with people who have a rounder face, puffier lips, and so on.
- Names with “sharper-sounding” vowels such as “e” and “I” go better with people who have a more angular face and thinner lips.
For further fascinating details on these findings, including how having a name that matches the face can help politicians win elections, see the linked article.
For me though, as a lifelong aficionado of the spiritual writings of Emanuel Swedenborg (1688–1772), the story had yet another fascination. You see, two and a half centuries ago Swedenborg connected the “rounder” and “sharper” vowels to the character types of the two main types of angels.
For more on angular and rounded angels, please click here to read on.









